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Auto Dealer Financial Wellness Platform | Sqwire
For Auto Dealers

The Auto Dealer Financial Wellness Platform for Sales Growth

Increase dealership customer retention and service department revenue. With Sqwire, help customers build financial confidence, strengthen loyalty, and return to buy.

Co-branded portal Customer-friendly Proven modules

Trusted by 100+ Organizations Nationwide

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Turn Financial Education Into Customer Engagement

When customers feel supported beyond the sale, they stay connected to your dealership. Sqwire helps you build trust, boost loyalty, and grow long-term relationships.

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Stronger Relationships

Stay connected with customers through a co-branded learning experience that adds real value.

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Improved Loyalty

Offer financial literacy for car buyers that makes customers feel empowered and supported by your brand.

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More Referrals

Delighted customers share their experience — helping you reach new buyers effortlessly.

Driving Dealership Growth and Loyalty - Powered by Sqwire

On-demand lessons Personalized tools Engagement tracking Co-branded experience

Everything Dealers Need to Grow Engagement and Retention

A co-branded platform designed to strengthen customer relationships, deliver insights, and generate measurable returns.

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Simple Setup

Launch in minutes with your dealership branding — no heavy lift or IT work required.

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Automated Engagement

Keep customers connected with learning reminders, progress updates, and re-engagement prompts.

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Dealer-Branded Experience

Your logo, your name, your customers — in a trusted digital environment.

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Insights Dashboard

Track participation, engagement, and customer progress to measure impact and ROI.

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Customer Loyalty Engine

Stay part of your customer’s financial journey — building lasting loyalty and repeat sales.

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Secure & Private

Sqwire maintains best-in-class data privacy and security standards for peace of mind.

Dealers Using Sqwire See Measurable Impact

According to Cox Automotive data, customer experience is the top driver of retention. Sqwire delivers.

↑ 40%

Customer engagement & return visits

↑ 25%

Improvement in loyalty & repeat sales

↓ 50%

Lower cost than traditional campaigns

“Our customers love the Sqwire experience — it builds trust and keeps them connected to our dealership long after the sale.”

— Dealer Partner
Sqwire Network

“Sqwire is helping Virginia’s auto dealers and their employees prioritize financial wellness. It’s a win-win and I’m excited to see how the partnership evolves.”

Don Hall
President & CEO, Virginia Automobile Dealers Association

“Sqwire’s innovative financial wellness platform is helping Kentucky auto dealers... We’re very excited to be able to offer such an important resource.”

Jason Wilson
President, Kentucky Automobile Dealers Association

The Tools You Need to Grow

A complete ecosystem for financial wellness.

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Custom-Branded Landing Page

Showcase your brand. Build their trust. Deliver a fully branded experience with your dealership’s logo.

Custom Dealership Branding Screenshot
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Real-Time Engagement Dashboard

See who’s active and what they’re learning. Get powerful insights into how your users interact with the content.

Auto Dealer Analytics Dashboard
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Contextualized Content Library

Built on real-world insights, Sqwire’s courses turn financial concepts into practical, relatable lessons for car buyers.

Car Buyer Financial Literacy Course Library
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Engagement Digest

Stay informed. Receive a daily / weekly email summary showing top users, recent signups, and course activity.

Engagement Digest Screenshot
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Gamification Drives Engagement

Motivate learners with points, badges, and leaderboards. Sqwire’s gamified experience turns financial education into an interactive journey.

Gamification Screenshot
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AI-Powered Guidance

With our virtual AI instructor, users get real-time support, explanations, and encouragement.

AI Financial Guidance Feature

Frequently Asked Questions for Dealers

Does this compete with my F&I products?
No. In fact, it complements them. Educated customers who understand budgeting and insurance are more likely to see the value in vehicle service contracts and GAP insurance.
How does this help my Service Department?
When customers are financially healthy, they can afford necessary repairs. By keeping them engaged with your brand through our auto dealer financial wellness platform, you remain top-of-mind for service visits.
Can I co-brand the platform?
Yes. The platform is fully white-label ready. Your dealership's logo and colors will be front and center, reinforcing your brand every time a customer logs in.

Build Loyalty. Strengthen Relationships. Drive Sales Growth.

Sqwire’s financial wellness platform helps your dealership stay connected with customers, deliver lasting value, and grow repeat business.